212° the extra degree can
help you inspire people
to embrace the value of the
extra effort and attention
that goes into creating
What is 212 the extra degree?
This is the original bestselling 212 (two-twelve) book and message by Sam Parker (GiveMore.com's co-founder) that's inspiring hundreds of thousands of people around the world to dig deeper and make better things happen for themselves and the people around them.
It begins with the premise, "At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And with steam, you can power a train. Just one extra degree makes all the difference."
Push it that one extra degree and be 212!
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Use 212° the extra degree® with a group
Used by thousands of companies and organizations to encourage extra effort, care, and attention, 212° the extra degree® is a simple message that clearly illustrates the importance of how the small things can have the biggest impact on results.
Start by handing out the bestselling book (less than a 20-minute read which means people will really read it), play the video for your group and discuss it, or create a 212 team of your own with the meeting or training packages. Then keep the message top-of-mind by handing out and/ or posting the fun reinforcement items (posters, reminder cards, mugs, t-shirts, wristbands, etc.).
It's simple enough to kick off or support an upcoming meeting, project, or event and deep enough to stand on its own as a theme or team building message. You might even find it helpful as an on-boarding tool or first-read for new hires (to set a tone for high expectations – "Our goal is to be 212 in everything we do.").
How it will help you...
- Your team will be more engaged and motivated to go beyond simply meeting expectations.
- Everyone will be inspired and fully understand that it's in their best interest (personally and professionally) to give the extra degree of effort and attention to their work and the people around them.
- The 212 (two-twelve) message easily integrates into established recognition programs and organizational cultures. This could include the development of 212 awards or clubs and incorporating the words 'two-twelve' into corporate communications (Thanks for being '212', Let's '212' this project, etc.).
Below, get an excerpt of the book, preview the video, or take a look at everything available for 212. If you'd like personal help, please call us in Richmond, Virginia at 1-866-952-4483.