SalesTough can help you create a sales team that's focused, resilient, and results-oriented.
What is SalesTough?
No fluff. No clichés. No jargon. Just the 8 fundamentals to being more valuable to your prospects, customers, and company. Created by the co-founders of JustSell.com (the web's resource for sales leaders) and the bestselling author of 212° the extra degree® and Cross The Line™, SalesTough is the ultimate guide to being tough in sales (a 30-minute read at most).
To be SalesTough is to be: 1. Characterized by uncompromising determination 2. Resilient & results-oriented 3. Relentlessly prepared, objective & service minded.
The 8 fundamentals are: 1. Nothing interrupts the money hours 2. Start early & go long 3. Calls first, paperwork (data-entry) last 4. Open strong 5. Know everyone (network more) 6. Close comfortably & confidently 7. Solve problems (don't share them) 8. Evaluate your personal sales value.
It's time to ... Step up. Work hard. Be valuable. That's SalesTough.
Use SalesTough™ with a group
No fluff. No clichés. No jargon. Just the 8 fundamentals that will help you develop a team of results-oriented salespeople who bring in and keep customers.
Start with the book (a quick 30-minute read which means people will really read it) or create a SalesTough team with the training and meeting material. Then keep the message top-of-mind by handing out and/ or posting the fun reinforcement items (reminder cards, mugs, pens, wristbands, etc.).
It's simple enough to use in conjunction with anything you may already have in place and deep enough to stand on its own as a theme for a sales meeting or event. It can be used as a basic primer for new salespeople or a solid reminder to the more experienced people. You might even find it helpful as an on-boarding tool for new hires (to set high expectations). One more idea below.
How it will help you...
- Your salespeople will hold themselves more accountable to the activities that lead to great sales results.
- The team will be more engaged with their work, each other, and the people you serve.
- Everyone will be more focused and results-oriented.
- Everyone will be inspired and fully understand that it's in their best interest (personally and professionally) to be SalesTough.
- You'll drive more sales.
Below, get an excerpt of the book or take a look at everything available for SalesTough. If you'd like personal help, please call us in Richmond, Virginia at 1-866-952-4483.
One more idea ... If you'd like to introduce SalesTough using a video, we recommend buying any of our other videos that you feel would speak best to your group and a copy of the SalesTough book for each person (212 or Cross The Line are Sam's and Jim's favorites for this idea ... they wrote SalesTough).
You might also add the appropriate posters of your choice and/ or books, pocket cards, and/ or wristbands. The videos on their own can be found here.
The key to your choice will be what behaviors you and your team want to model most (e.g., 212 behaviors, Cross The Line behaviors).








