Cross The Line™ can help you inspire your colleagues and students to fully commit to their work and the school objectives. This message encourages us to commit to whatever we do. Because...

With everything, there is a line.

On one side of the line is a greater chance to make good things happen (better results, better relationships, more responsibility). This is where you'll find all those people you admire. On the other side, there's less of a chance.

Which side will you choose?

From a superintendent and elementary school principal - Cross The Line customer...

I am the superintendent of a small rural school district in Culver, Oregon. We have had a revolving door of superintendents (I have been the elementary principal for 10 years and added the superintendent role 2 years ago while remaining the elem. principal). So... it has been a constant drive of mine to remind them of all the reasons to strive for excellence - the kids & community deserve it. My motto is "Excellence - no excuses".

I was searching for many strategies to share this message when I stumbled across your Cross The Line clip. I immediately ordered the video and showed at an all district staff meeting & I shared it with the school board. In speaking about it to one of our coaches I mentioned that there was another motivating video called "Be 212" that would be great for staff and athletes. He is our 5-time State Wrestling Champions Varsity coach. He got out his check book and wrote me a check to buy it for the district as long as he could use it for his wrestlers. I then showed that clip at an all district staff meeting. 4 teachers then asked to borrow it and show it to their high school students. The wrestling coach then had me come show it to his wrestling team. When they brought home their 5th state wrestling title, we had a huge assembly for them and each state champion wrestler gave a little speech. One of the boys shared that this experience has taught him what it means to "BE 212" and what you can accomplish. The wrestling coach looked at me and winked as if to say.... we made an impact.

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212° the extra degree® can help you remind and encourage your colleagues and students about the importance of extra effort and attention and how the small things can have such a big impact on results.

It begins with the premise, "At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam. And with steam, you can power a train. Just one extra degree can make all the difference."

From a middle school principal - 212 customer...

I had the privilege of serving in an inner city school that was in one of the toughest neighborhoods in the city. Average could not get us where we needed to be, so the theme was perfect. We served HOT Tamales candy at meetings, hot wings for snacks, spicy Mexican restaurants for celebrations, and signage was everywhere reminding students and staff that "the Extra Degree" had to become our normal way of work.

From another middle school principal - 212 customer

The theme (212° the extra degree) was perfect. Average could not get us where we needed to be, so "the extra degree" had to become our normal way of work. The culture and climate of the school changed dramatically in a positive direction. Of course, it was more than the theme that made the difference, but having a tag line that was perceived as credible helped tremendously.

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Smile & Move® is a reminder and call-to-action to be positive in our service to others. It is a fun, clear, and easily embraced message that can help everyone be more service-oriented in their actions toward each other and those you serve as a team. It's about creating better relationships and better results and making good things happen for other people.

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There are 5 ways to smile (wake up, be thankful, be approachable, complain less, smile more) and 4 ways to move (start early and go long, exceed expectations, have a sense of urgency, be resourceful and resilient).

From Polk County School Board (Florida) - Smile & Move customer...

The principals loved the Smile & Move theme. They felt it was very straightforward
and motivational at the same time. Even though it was a simple message it was very thought provoking.

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Love Your People® is a declaration of care for our people - those we lead and those we serve. A 5-minute read at most, this booklet was made to help all of us remember, more often than not, that the people around us (those we've allowed to be in our lives and those that have allowed us in theirs), deserve our care and attention (colleagues, customers, patients, students, friends, etc.). There are 8 points to loving your people (contribute, be patient, be kind, be honest, encourage people, apologize, forgive, thank people).

No puppy dogs, kittens, hearts or hugs (well, maybe a hug but it's not in the booklet). This is the kind of love that holds us accountable to making good things happen.

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